30-Day Social Media Calendar — May–June 2026
Starting date: 2026-05-05 (Monday) Owner: John Moelker (post as yourself — founder-voice unless marked Brand) Max cadence: 2–3 posts/day across all platforms Mix target: 40% educational, 30% case-study/social-proof, 20% founder-voice, 10% promotional
Post text marked [DRAFT] is 90% ready — review tone and personal details before posting. "Platform" columns: LI = LinkedIn, FB = Facebook, IG = Instagram, YT = YouTube, X = X/Twitter, TT = TikTok, Th = Threads
Week 1 — May 5–11 (Foundation + Funeral vertical launch)
Day 1 — Monday May 5
Post 1 | LI + Th | Educational | Church
[DRAFT] "A pastor once told me the hardest call he ever had to make wasn't a funeral notification. It was calling someone back who had left a voicemail at midnight saying they were struggling — and he didn't get to it until morning.
That conversation is why I built ChurchWiseAI. The AI answers at midnight. It captures what matters. It pages the pastor when it's urgent.
Not a replacement for pastoral care. A backstop for the moments that fall through the cracks.
What does your church's after-hours call handling look like right now?"
Post 2 | X | Founder-voice | Agency
[DRAFT] "Building AI for three of the most human industries I know — churches, funeral homes, vet clinics.
Common thread: all three handle people at their most vulnerable. The AI has to be trained carefully or it makes things worse.
Here's how we approach it: [link to wiseaiagency.com/technology]"
Day 2 — Tuesday May 6
Post 3 | FB + IG | Educational | Vet
[DRAFT] "It's 9 PM on a Saturday. A dog eats a grape. The vet clinic is closed.
Without an AI agent: The owner calls, gets voicemail, panics, googles, calls an emergency clinic 45 minutes away.
With VetWiseAI: The AI answers, asks the right questions, provides ASPCA Poison Control's number immediately, and logs the call for your team to see Monday morning.
The AI doesn't diagnose. It triages. Then it gets out of the way so the right human can take over.
Book a demo: [link to veterinarywiseai.com/book]"
(Instagram: pair with a graphic — a phone screen at 9 PM with "Missed Call: Cedar Vet Clinic" overlaid)
Day 3 — Wednesday May 7
Post 4 | LI | Case study / social proof | Funeral
[DRAFT] "When a family calls a funeral home at 2 AM, they're not looking for a transaction. They're looking for someone to take the weight off them for a moment.
That's the standard we built FuneralWiseAI to meet.
The AI says: 'Thank you for calling Riverside Funeral Home. I'm so sorry for your loss. I'm here to help — can you tell me a little about what's happened?'
And it means it. Because it's been trained to handle that exact moment with that exact weight.
Funeral directors: I'd love to show you a 15-minute demo of what this sounds like for your specific home. DM me or book here: [funeralwiseai.com/book]"
Post 5 | X | Educational | Agency
[DRAFT] "Most AI tools are trained on the internet.
Our agents are trained on YOUR business: your services, your prices, your team, your policies.
Generic answers are worse than no answer for a grieving family."
Day 4 — Thursday May 8
Post 6 | IG Reel | Demo | Funeral
[REEL SCRIPT] Show a real demo call interaction on screen (with fictional Riverside Funeral Home). Caption: "This is what FuneralWiseAI sounds like when a family calls at 2 AM. No scripts. No wait music. Just a trained agent that handles the most important call you'll ever answer. Link in bio."
Post 7 | Th | Founder-voice | Agency
[DRAFT] "We're based in Ingersoll, Ontario. Population: 13,000.
We're building AI for funeral homes in London, ON. Vet clinics in Woodstock. Churches in Tillsonburg.
South-western Ontario is our home market. If you're building a service business here and wondering if AI is real — it is, and I'll show you in 30 minutes."
Day 5 — Friday May 9
Post 8 | LI | Founder-voice | Agency
[DRAFT] "I spent 15 years in ministry. Then I spent 5 years in tech. Then I put them together.
Here's what ministry taught me about building AI:
- The person calling is always more important than the system answering
- Empathy isn't a feature you add at the end — it's the architecture
- 'I'll get back to you' is only acceptable if you actually do
Those three things are baked into every agent we ship.
What would you add?"
Day 6 — Saturday May 10
(Light posting day — one post max)
Post 9 | FB | Educational | Church
[DRAFT] "Does your church have someone answering phones after 5 PM on weekdays?
Most don't. And that's where newcomers, families in crisis, and visitors trying to find service times fall through the cracks.
ChurchWiseAI handles those calls — and routes the urgent ones to whoever needs to know.
If your congregation is in Oxford County and you're curious: [link to wiseaiagency.com/ingersoll]"
Day 7 — Sunday May 11
(Rest — no posting on Sundays)
Week 2 — May 12–18 (Educational + Vet launch push)
Day 8 — Monday May 12
Post 10 | LI + X | Educational | Agency
[DRAFT] "Three things that happen when a service business misses a call:
- The caller tries the next result on Google
- They tell one person about their bad experience (minimum)
- You never know it happened
An AI agent doesn't eliminate all missed opportunities. But it eliminates the ones that happen because nobody was available.
That's the difference."
Post 11 | IG | Brand | Vet
[Brand-voice] Image: "Cedar Veterinary Clinic — demo agent. Available 24/7. Trained on your clinic." Caption: "VetWiseAI is live. See what it sounds like for your practice. Link in bio → Book a demo."
Day 9 — Tuesday May 13
Post 12 | TT | Educational | Vet
[REEL/SHORT] "Three questions a vet AI agent asks when a dog eats something toxic:
- What did they eat and how much?
- How long ago?
- What is their weight? Then it gives you ASPCA Poison Control's number and logs the call. That's it. It doesn't diagnose. It triages." Caption: "This is VetWiseAI. It's real. Book a demo at veterinarywiseai.com"
Day 10 — Wednesday May 14
Post 13 | LI | Case study / social proof | Funeral
[DRAFT] "Here's the economics of a missed first call for a funeral home:
Average funeral arrangement: $8,000–$14,000 (Ontario range) Probability of a second call if first goes to voicemail: significantly lower Number of at-need calls that happen outside business hours: 30–40%
One missed 2 AM call isn't just a missed call. It's a family that called someone else.
FuneralWiseAI answers every call. That's the investment case."
Post 14 | Th | Educational | Agency
[DRAFT] "The difference between a generic chatbot and a trained AI agent:
Generic: 'I can't help with that. Please contact our office.' Trained: Answers your actual service questions with your actual details.
We train every agent on your business before it goes live. No generic answers."
Day 11 — Thursday May 15
Post 15 | IG Reel | Demo | Vet
[REEL] Demo of VetWiseAI chatbot answering "Is it okay if my cat ate a small piece of onion?" Caption: "This is what a trained vet AI agent looks like — not a generic FAQ bot. Link in bio for a live demo."
Post 16 | X | Founder-voice | Agency
[DRAFT] "Ingersoll, Woodstock, Tillsonburg, London ON.
Four markets. Three verticals. One platform.
If you're running a funeral home, vet clinic, or church in south-western Ontario and wondering if AI is worth looking at — DM me. I'll be honest about whether it fits."
Day 12 — Friday May 16
Post 17 | LI | Founder-voice | Agency
[DRAFT] "What I've learned building AI for three different service industries:
Churches need the agent to be pastoral. Funeral homes need it to be dignified. Vet clinics need it to be calm under pressure.
None of those are the same prompt. None of them can be generic.
That's why we configure per industry, not per customer. The vertical training is the moat."
Day 13 — Saturday May 17
Post 18 | FB | Local | Agency
[DRAFT] "Building AI from Ingersoll, Ontario.
For businesses like the ones I grew up around: funeral homes that have served the same families for three generations, vet clinics that know every dog's name, churches where the pastor knows every family.
Technology that fits that context — or not at all.
WiseAI Agency. wiseaiagency.com"
Day 14 — Sunday May 18
(Rest)
Week 3 — May 19–25 (Social proof + Local SEO amplification)
Day 15 — Monday May 19
Post 19 | LI + X | Educational | Church
[DRAFT] "Churches get a specific kind of call that no other industry handles:
'I don't know if I should be calling a church. I'm not really religious. I just... don't know what to do.'
How your AI handles that call matters. ChurchWiseAI is trained to respond with grace, not a script. To say: 'I'm really glad you called. Tell me what's going on.'
That conversation is why pastoral empathy is baked into the training, not bolted on."
Post 20 | Th | Educational | Agency
[DRAFT] "What 'AI training' actually means for a service business:
We interview you (or your team), load your service descriptions, pricing, hours, policies, staff, and common questions into the agent's knowledge base.
Then we test it like a customer would. Then we ship it.
It's not magic. It's thorough preparation."
Day 16 — Tuesday May 20
Post 21 | FB + IG | Local | Agency
[DRAFT] "If you run a business in Ingersoll, Woodstock, Tillsonburg, or London Ontario — we'd love to show you what AI agents can do for your specific context.
Not a generic demo. Your industry, your questions, your answers.
Book a 30-minute call: [link to Cal.com]" (IG: include map graphic of Oxford County)
Day 17 — Wednesday May 21
Post 22 | LI | Case study / social proof | Vet
[DRAFT] "The three highest-volume call types at a busy vet clinic:
- 'Can I book an appointment for…'
- 'My [animal] did/ate/is doing something — is this serious?'
- 'What are your hours and what do you charge for [service]?'
VetWiseAI handles all three. Your staff handles the fourth type: 'I need to speak to the vet right now.'
That's the correct division of labor."
Post 23 | TT | Demo | Church
[SHORT] Founder on camera: "This is what ChurchWiseAI sounds like when someone calls your church at midnight." Show 30-second demo of voice agent answering a call.
Day 18 — Thursday May 22
Post 24 | LI | Founder-voice | Agency
[DRAFT] "I'm a pastor who learned to code. I build AI for industries that deal with people at their most human.
I'm not trying to automate empathy. I'm trying to make sure empathy isn't the first casualty of a missed call.
That's the entire product thesis."
Post 25 | X | Educational | Funeral
[DRAFT] "Funeral home owners: what percentage of your at-need calls come in outside business hours?
If you don't know, pull your call logs for the last 30 days. The answer is almost always higher than you'd expect."
Day 19 — Friday May 23
Post 26 | LI + FB | Promotional | Agency
[DRAFT] "WiseAI Agency is accepting new clients in three verticals:
Churches — ChurchWiseAI ($14.95–$99.95/month) Funeral homes — FuneralWiseAI ($745 setup + $199/month) Vet clinics — VetWiseAI ($745 setup + $199/month)
Every client gets a configured, trained agent — not a template.
If you're in Oxford County or south-western Ontario: [link to wiseaiagency.com/ingersoll] Anywhere else: [link to wiseaiagency.com]
Book a 30-minute call. Honest answer within 24 hours."
Day 20 — Saturday May 24
Post 27 | IG | Founder-voice | Agency
[Caption] "Oxford County founder. Building AI for the industries that matter to communities like this one." (Pair with a photo of Ingersoll-area scenery or the founder in a local context — nothing staged)
Day 21 — Sunday May 25
(Rest)
Week 4 — May 26–June 1 (Conversion push + Calendar close)
Day 22 — Monday May 26
Post 28 | LI + X | Educational | Agency
[DRAFT] "Most AI vendors pitch 'automation.'
We pitch 'never miss the call that matters.'
For a funeral home, that's the at-need call at 2 AM. For a vet clinic, that's the poison emergency at 9 PM Saturday. For a church, that's the person calling who doesn't know what else to do.
Automation is a side effect. Presence is the product."
Day 23 — Tuesday May 27
Post 29 | IG Reel | Demo | Agency
[REEL] Side-by-side: the same call handled by a generic voicemail vs. a trained WiseAI agent. Show the transcript. Show the difference. Caption: "This is the gap. We close it. Link in bio."
Post 30 | TT | Founder-voice | Agency
[SHORT] "I'm a pastor who builds AI. Here's what ministry taught me that makes the AI better." (60-second founder story)
Day 24 — Wednesday May 28
Post 31 | LI | Case study / social proof | Church
[DRAFT] "What changes when a church adds an AI care agent:
- Prayer requests stop falling through the cracks (logged automatically)
- Newcomers get a warm response at 10 PM, not a voicemail
- The pastor's phone stops ringing for routine questions
- Urgent pastoral situations get flagged immediately
None of this replaces the pastor. It gives the pastor more time to be a pastor."
Post 32 | Th | Educational | Funeral
[DRAFT] "Why 'after-hours answering service' isn't the same as FuneralWiseAI:
An answering service: takes a message and reads from a script. FuneralWiseAI: trained on your specific home, your services, your pricing, your staff. Handles first-call empathy, captures arrangement details, routes urgency.
The difference matters when a family is in crisis."
Day 25 — Thursday May 29
Post 33 | LI | Founder-voice | Agency
[DRAFT] "We're a month into the WiseAI Agency launch. Here's what I've learned so far:
- The demo always surprises people. Not because it's impressive — because it's appropriate. They expected a robot. They got a trained agent.
- The hardest objection isn't 'AI isn't ready.' It's 'my staff handles it fine.' They do — until they don't.
- The verticals matter. A funeral director and a vet clinic owner have completely different concerns. Generic AI pitches land flat with both of them.
Still building. Still learning. Still answering my own phone."
Day 26 — Friday May 30
Post 34 | LI + FB | Promotional | Agency
[DRAFT] "Last call for May — if you want to be among the first clients in south-western Ontario, book this week.
We are deliberately keeping our onboarding pace manageable so every client gets configured properly — not rushed onto a generic template.
[Link to Cal.com]
Funeral homes: [funeralwiseai.com/book] Vet clinics: [veterinarywiseai.com/book] Churches: [churchwiseai.com/demo]"
Day 27 — Saturday May 31
Post 35 | IG | Behind the scenes | Agency
(Photo or short video of the founder at work — honest, not staged) Caption: "Building AI in Oxford County. One industry at a time."
Day 28 — Sunday June 1
(Rest)
Day 29 — Monday June 2
Post 36 | LI | Educational | Agency
[DRAFT] "What 'CASL-compliant' actually means for your AI agent:
Every contact captured by the chatbot or voice agent comes with an explicit consent statement and a clear opt-out path. We do not use your customers' data to train our models. We do not share it with third parties.
Canadian Anti-Spam Legislation compliance is not a checkbox — it's the architecture.
If you're a Canadian service business evaluating AI: this is what to ask every vendor."
Post 37 | X | Educational | Agency
[DRAFT] "CASL compliance for AI agents:
- Explicit consent at intake
- Clear opt-out
- Data stays in your tenant
- Never used for model training
Ask every AI vendor if they can say all four of these. Many can't."
Day 30 — Tuesday June 3
Post 38 | LI + Th | Founder-voice | Agency
[DRAFT] "30 days of building, posting, and showing up.
Here's what the next 30 days look like:
- First cold-outreach batch goes out (funeral directors in Oxford County and London ON)
- VetWiseAI demo fully configured and bookable
- First church in south-western Ontario going live
I'll keep posting what I learn. The honest version, not the highlight reel."
Notes for scheduling
- Batching recommended: Write 1 week of content at a time, batch-schedule for the week using a tool like Buffer or Hypefury (LinkedIn, X, Threads, IG)
- Facebook: Post manually for group content; schedule page posts
- TikTok/Reels: Record in batches of 3–4, post 2/week
- YouTube: Film monthly, post bi-weekly while backlog builds
- Do not schedule Sundays — founder rests on Sundays
- Platform priority if time-constrained: LinkedIn first, then Facebook, then X, then Instagram Reels, then TikTok
Post-calendar review
After 30 days, review:
- Which posts got the most engagement per platform?
- Which platform drove the most DMs or Cal.com bookings?
- Which vertical resonated most?
- Update this doc and create the next 30-day calendar from the learnings.