Knowledge > Products > WiseAI Agency
WiseAI Agency Overview
What It Is
WiseAI Agency is not a product — it is the meta-brand that sits above the family of vertical AI care products. It is the parent/tech/trust surface where prospects, partners, and investors can see the whole platform story in one place: the engine, the verticals already live, the verticals in the queue, and the pastoral-care DNA that makes the whole thing coherent.
Think of it the way NVIDIA's brand sits above RTX, Tegra, Omniverse: one platform, many product lines, unified story.
Status
| Field | Value |
|---|---|
| Domain | wiseaiagency.com (hostname rewrites to /wiseaiagency/* in churchwiseai-web) |
| Codebase | churchwiseai-web/ (shared, routes under src/app/wiseaiagency/) |
| Status | Live marketing + demo playground |
| Deploy branch | main → Vercel (same project as churchwiseai.com) |
| Sells anything directly? | No — all CTAs route to the appropriate vertical brand site (ChurchWiseAI, FuneralWiseAI, etc.) or a custom-engagement contact form |
Why WiseAI Agency Exists
- Brand architecture. Each vertical (ChurchWiseAI, FuneralWiseAI, future VetWiseAI, etc.) has its own tone, palette, and customer. None of them should carry the weight of "here's the whole platform." WiseAI Agency does.
- Investor + enterprise surface. A funder evaluating the business, or a funeral-home corporate chain wanting a custom deployment, needs a single trusted URL that shows scale and thesis. That's wiseaiagency.com.
- Cross-vertical discoverability. A funeral director who stumbles onto WiseAI Agency through ChurchWiseAI content can find FuneralWiseAI without any awkward cross-branding on the church site.
- Demo playground. A single place where a prospect can try chatbot or voice across any vertical before deciding which brand matches their business.
Positioning
- Voice: Technical authority, pastoral origin. Not a startup voice — a craft-house voice.
- Tagline direction: "AI care agents, one vertical at a time." (from code — subject to refinement)
- Core claims: One engine (LiveKit + HEAR), multiple brand-tuned verticals, pastoral-care DNA, founder-operated, solo-founder + AI-agent ops model.
Vertical Family (from wiseaiagency/page.tsx)
The home page presents four tiles describing the current state of each vertical:
| Vertical | Domain | Tagline | Status |
|---|---|---|---|
| ChurchWiseAI | churchwiseai.com | "AI care agents for churches." | Live — primary commercial vertical |
| FuneralWiseAI | funeralwiseai.com | "AI answering for funeral homes." | Live marketing + demo, customers TBD |
| (third tile) | — | "Coming after funeral proves the pattern." | Placeholder — next vertical gated on FuneralWiseAI validation |
| (fourth tile) | — | "Doctor, music school, real estate, and more. Parked and ready." | Domain portfolio — shopwiseai.com, veterinarywiseai.com, legalwiseai.com held but not built |
Pages (site map)
| Route | Purpose |
|---|---|
/wiseaiagency | Home — meta-brand tagline, vertical family tiles, platform claims, founder story teaser |
/wiseaiagency/verticals | Full verticals directory — each brand with status, description, and outbound link |
/wiseaiagency/technology | The engine story — LiveKit voice stack, multi-agent orchestration, HEAR protocol, per-vertical training |
/wiseaiagency/playground | Phase 4c Demo Playground — pick product (chatbot / voice) + vertical (funeral, vet, dental, restaurant, law, real estate); live pre-trained demos per vertical; conversion CTAs route to the brand site or a waitlist form |
/wiseaiagency/about | John Moelker's pastoral + engineering background, WiseAI founding story |
/wiseaiagency/contact | Custom-engagement inquiry form (not retail — for chains, partners, investors) |
All routes are middleware-rewritten from wiseaiagency.com/*.
The Embed Program (Phase 4a)
WiseAI Agency also hosts the brand sales chatbot infrastructure — /embed/brand is an iframe-hosted chatbot that any of the vertical sites can load via public/embed/churchwiseai-widget.js with data-brand-scope set. It talks to /api/chatbot/unified with a brand param and answers product questions about that specific vertical. Noindex. See churchwiseai-web/CLAUDE.md for the route catalog.
Technical Architecture
WiseAI Agency shares the entire ChurchWiseAI stack:
- Frontend: Next.js 16 routes under
src/app/wiseaiagency/inchurchwiseai-web. No separate codebase. - Brand scoping:
layout.tsxsetsdata-brand="wiseaiagency"so CSS variables swap to the meta-brand palette. - Demo playground: Reuses the same chatbot (
/api/chatbot/unified) and voice (LiveKit demo numbers) infrastructure — just scoped to each vertical's demo prompts. - No subscriptions: WiseAI Agency never appears in
premium_churchesor Stripe. It is purely a marketing + demo surface. - Deployment: Same Vercel project (
churchwiseai). Hostname rewrite inmiddleware.tsmapswiseaiagency.com/*→/wiseaiagency/*.
Relationship to Other Brands
WiseAI Agency (meta-brand, wiseaiagency.com)
│
├── ChurchWiseAI — churches — churchwiseai.com [LIVE]
├── FuneralWiseAI — funeral homes — funeralwiseai.com [LIVE]
├── (next vertical) — TBD — TBD [PLANNED]
└── (future) — vet, law, etc. — *wiseai.com parked [ROADMAP]
Separately (non-vertical ecosystem products — not under WiseAI Agency):
├── PewSearch — church directory — pewsearch.com
├── IllustrateTheWord — sermon illustrations — illustratetheword.com
├── SermonWise AI — sermon prep — sermonwise.ai
└── ShareWiseAI — social SaaS — sharewiseai.com
Key distinction: WiseAI Agency contains only the vertical AI-care products. PewSearch, ITW, SermonWise, and ShareWiseAI are ChurchWiseAI ecosystem products but not WiseAI Agency verticals — they solve different problems (discovery, content, prep, social) rather than being "AI answering for X vertical."
Related
- FuneralWiseAI overview — the first vertical expansion
- Voice Agent overview — the engine underneath every vertical
- Go-to-Market Strategy — vertical sequencing and gating
- Brand — voice, tone, palette discipline across the family
- New Vertical Launch runbook — SOP for standing up the next vertical brand