Cross-Property Upsell: PewSearch → ChurchWiseAI
pewsearch-premium
Persona: pastor-admin
Touchpoint: pewsearch.com/admin/[token]
Preconditions
- User logged into PewSearch Premium Page admin
- User does NOT have ChurchWiseAI subscription
Steps
| # | Action | Expected Result |
|---|---|---|
| 1 | Visit PewSearch admin dashboard | Dashboard shows 'Upgrade to ChurchWiseAI Voice Agent' or similar CTA in non-intrusive location. |
| 2 | Check chatbot section in PewSearch | Current PewSearch chatbot shown. CTA: 'Get advanced AI chatbot with ChurchWiseAI' points to cwa signup. |
| 3 | Click 'Learn More' or upgrade CTA | Taken to churchwiseai.com/pricing or similar. Offered free trial or starter plan comparison. |
| 4 | Sign up for ChurchWiseAI from PewSearch referral | Process flow smooth. Pastors can use same email. No duplicate account creation required. |
| 5 | Check if PewSearch data carries over | Church name, contact info may auto-populate in ChurchWiseAI onboarding (if safe to do). |
| 6 | Verify pricing clarity in upsell | PewSearch Premium ($9.95/mo) vs ChurchWiseAI Starter Chat ($14.95/mo) pricing clearly shown. No confusion. |
| 7 | Return to PewSearch after CWA signup | Can continue using PewSearch normally. Both products work independently (not locked together). |
Known Failure Modes
- No upsell CTA visible — missed conversion opportunity
- Upsell feels aggressive or interrupts PewSearch use — bad UX
- Pricing not compared clearly — pastors confused about cost
- Sign-up flow creates duplicate accounts — friction
References
- Playwright spec:
e2e/delivers/cross-property/pewsearch-to-cwa-upsell.spec.ts - Code files:
pewsearch/web/src/app/admin/[token]/churchwiseai-web/src/app/pricing/page.tsx- [
Cross-property integration](https://github.com/ChurchWiseAI/churchwiseai-web/blob/main/Cross-property integration)
Notes
Tests PewSearch → ChurchWiseAI upsell funnel. PewSearch Premium is a good entry point (lower price, lower commitment). Upsell to Voice/Chatbot should be available but non-aggressive. Smooth handoff to CWA reduces friction. Both products remain independent (no forced bundling).