Pastor Discovery — First Visit to churchwiseai.com

  Property: ChurchWiseAI   Category: UX / Flow Tier: anonymous Persona: pastor-admin Touchpoint: /

Preconditions

• Not logged in — first-time visitor
• Arriving from Google search or direct URL

Steps

#	Action	Expected Result
1	Load churchwiseai.com homepage	Hero section loads with clear value proposition, no errors, <3s load
2	Check hero headline	Communicates AI for churches — not generic SaaS language
3	Check trust signals	Real church names/testimonials visible above the fold
4	Check primary CTA	Clear 'Get Started' or 'See Pricing' CTA visible and clickable
5	Scroll to features section	Voice Agent + Chatbot features explained with church-specific examples
6	Check pricing link	Pricing navigation works, leads to /pricing
7	Check demo/calendar CTA	Book demo link works, Cal.com embed loads
8	Test on mobile viewport (375px)	Fully responsive — no overflow, CTAs tappable, text readable

Known Failure Modes

• Hero takes >3s — bounce risk
• Generic AI copy not specific to churches — low conversion
• CTA broken or off-screen on mobile
• Trust signals missing — skeptical pastors bounce

References

• Playwright spec: e2e/delivers/churchwiseai/01-discovery.spec.ts
• Code files:
  • src/app/page.tsx
  • src/app/layout.tsx
  • src/components/

Notes

This is the top of the funnel. Every pastor starts here. Copy must speak directly to pastor pain points (congregation care, time, costs). See narrative/brand.md for tone guidelines.