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User Journey: Trial Expired (14-Day Chat Plan Trial Ends)

non-critical   Property: ChurchWiseAI   Category: UX / Flow Tier: starter-chat Persona: pastor-admin Touchpoint: /pricing, /admin/[token], email

Preconditions

  • Pastor signed up for chat plan with 14-day free trial
  • 14 days have passed without successful payment method added
  • Trial expires without renewing subscription

Steps

#ActionExpected Result
1Navigate to /pricing (before trial expires)Pricing page shows 14-day free trial messaging for chat plans. 'Cancel anytime' copy present for all chat tiers.
2Verify trial copy on chat plan cardsStarter Chat, Pro Chat, Suite Chat all show '14-day free trial' badge. Bundle (Both/Voice) plans do NOT show trial messaging.
3Verify 'Both' channel has NO trial messagingWhen Both channel selected, no trial text appears on bundle cards. Bundle charges immediately.
4Try to access expired dashboardDashboard loads but shows 'Expired' status badge (not 'Active' or 'Trial').
5Check chatbot status when expiredChatbot is DISABLED. Public chat widget shows 'Service unavailable' or 'Please renew subscription'. Visitor cannot submit messages.
6Verify fallback messagingPublic pages show 'This service is not currently active. Contact [church] to learn more' or similar.
7Check 'Renew Now' CTA in adminDashboard shows prominent 'Renew Subscription' button. Clicking redirects to /onboard?plan=starter_chat.
8Complete renewal paymentPayment succeeds. Chatbot reactivates immediately. Dashboard status changes to 'Active'.
9Verify email communicationsPastor received renewal reminder email before expiry. Email includes re-subscribe link.

Known Failure Modes

  • Chatbot stays active after trial expires — no revenue (critical bug)
  • Pastor sees 'Active' status when actually expired — confusing state
  • Fallback messaging missing — public pages still show broken chatbot
  • Renewal CTA not visible or doesn't work — frictionless re-engagement fails
  • No reminder emails sent — pastor forgets to renew, churn

References

Notes

Tests critical expiration flow: when 14-day chat trial ends, chatbot must disable immediately and revenue must not leak. This applies to Starter Chat, Pro Chat, and Suite Chat (chat-only plans). Voice plans and bundles have no trial — no expiration scenario. Pastor must see 'Expired' status, receive email reminder before expiry, and have clear re-subscribe path. Chatbot disablement is non-negotiable for cash flow.