Bug Regression: Pricing Tier Indecision (CWA)
any-chat
Persona: pastor-hesitant
Touchpoint: /pricing, /checkout
Preconditions
- Visitor on pricing page
- Trying to select a plan
Steps
| # | Action | Expected Result |
|---|---|---|
| 1 | Land on pricing page | All 3 chat tiers visible: Starter ($14.95/mo), Pro ($59.95/mo), Suite ($99.95/mo). |
| 2 | Hover over tier comparison | Feature comparison clear (tool count, response limit, agents). Differences obvious. |
| 3 | Click 'Get Started' on Starter | Redirected to checkout immediately. No additional comparison modals that create indecision. |
| 4 | Go back and try Pro tier | Same smooth flow. No excessive upsell messaging that paralyzes choice. |
| 5 | Check pricing page copy | Copy recommends 'Start with Starter' or similar. Reduces decision paralysis. |
| 6 | Look for tier guidance | FAQ or help section explains 'Which tier is right for me?' Helps pastors choose confidently. |
Known Failure Modes
- All tiers shown as equally important — no clear recommended tier (original bug)
- Excessive 'upgrade available' messaging makes pastors second-guess choice — paralysis
- Feature comparison so detailed it overwhelms — decision paralysis
- Checkout popup upsells mid-flow — abandonment risk
References
- Playwright spec:
e2e/delivers/known-bugs/cwa-pricing-paralysis.spec.ts - Code files:
Notes
BUG REGRESSION TEST. Previously: pricing page offered equal emphasis on all tiers, pastors couldn't decide which to buy, high abandonment. Fix: recommend Starter as entry point, clear feature comparison, confident messaging. Regression test ensures recommendation/clarity is present.