Full Pastor Journey — Google to Signed Up
anonymous-to-starter
Persona: pastor-admin
Touchpoint: / → /pricing → /checkout → /admin/[token]
Preconditions
- Anonymous visitor arriving from search or ad
Steps
| # | Action | Expected Result |
|---|---|---|
| 1 | Land on churchwiseai.com homepage | Value proposition clear within 5 seconds — AI for churches |
| 2 | Read hero section | Pastor pain points addressed (care, time, after-hours) |
| 3 | Navigate to pricing | Plan cards load with correct prices, annual toggle visible |
| 4 | Click 'Get Started' on Starter Chat | Directed to Stripe Checkout |
| 5 | Complete signup + payment | Account created, welcome email sent |
| 6 | Click magic link from email | Landed in /admin/[token] dashboard |
| 7 | Complete onboarding wizard | Church configured, chatbot embed code available |
| 8 | Copy embed code and add to church website | Chatbot widget appears on church site |
Known Failure Modes
- Homepage doesn't address pastor pain points — low conversion
- Pricing unclear — plan confusion causes abandonment
- Magic link not arriving — email delivery failure
- Embed code broken — first activation fails
References
- Playwright spec:
e2e/journeys/pastor-discovers-and-signs-up.spec.ts - Code files:
Notes
This is the primary customer acquisition journey. Everything must work. Time from landing to working chatbot should be under 15 minutes.