Persona: Committee Buyer — Board Meeting Decision
anonymous
Persona: committee-buyer-board-meeting
Touchpoint: /pricing and /faq
Preconditions
- Visitor is committee member tasked with deciding between vendors
- Presenting to board in 1 week, needs comparison
- Evaluating ChurchWiseAI vs competitors (Twilio/RingCentral, custom chatbots)
Steps
| # | Action | Expected Result |
|---|---|---|
| 1 | Land on pricing page | Plans clearly named and priced. Easy to copy prices into board comparison spreadsheet. |
| 2 | Understand plan differences | Feature comparison table visible showing what each tier includes. Chat vs Voice vs Bundle clearly distinguished. |
| 3 | Check what's included at each tier | Tool counts, response limits, agent types, voice minutes — all documented per tier. No surprises mid-purchase. |
| 4 | Look for competitor comparison | FAQ or comparison page addresses alternatives (Twilio, custom solutions). ChurchWiseAI differentiators highlighted. |
| 5 | Find SLA/uptime information | Uptime commitment, support hours, escalation path documented. Board needs reliability assurance. |
| 6 | Check contract terms visibility | No long-term contracts mentioned. Month-to-month or annual with no lock-in. Cancel anytime messaging visible. |
| 7 | Search for compliance certifications | GDPR, SOC 2, or similar compliance claims visible (if applicable). Board wants assurance. |
| 8 | Verify onboarding process | Days-to-live, training, support included clearly stated. Committee can present implementation timeline to board. |
| 9 | Download or print comparison | Pricing page printable or data exportable. Committee can prepare board presentation without manual re-entry. |
Known Failure Modes
- Feature differences unclear between tiers — committee unsure what to recommend
- Competitor comparison missing — committee compiles own research (slow)
- Contract terms hidden — board asks questions committee can't answer
- Pricing printable but feature matrix not — presentation looks incomplete
References
- Playwright spec:
e2e/delivers/personas/committee-buyer-board-meeting.spec.ts - Code files:
Notes
Committee member tasked with vendor evaluation for board presentation. Needs: clear pricing, plan comparison, competitor context, contract terms, SLA info, compliance, implementation timeline. Must be presentable to board. Lifecycle tests don't cover this — they test usage, not comparison/selection.