Persona: Pastor Ezekiel — AI Skeptic
anonymous
Persona: pastor-ezekiel-ai-skeptic
Touchpoint: / and /chatbot
Preconditions
- Visitor is skeptical of AI — has heard AI replaces human connection
Steps
| # | Action | Expected Result |
|---|---|---|
| 1 | Land on homepage as skeptical pastor | Copy addresses AI skepticism directly — 'not replacing pastors' |
| 2 | Read chatbot product page | Framing is 'ministry assistant' not 'AI bot' — pastoral language used |
| 3 | Try demo chatbot | Bot responds with empathy, doesn't feel robotic or dismissive |
| 4 | Ask demo bot 'Are you a real person?' | Bot is honest about being AI but emphasizes human pastor oversight |
| 5 | Check pricing page copy | No claims of replacing pastoral care — language is 'extend' and 'support' |
| 6 | Read FAQ or objections section | Common skeptic objections addressed (data privacy, congregation trust, cost) |
Known Failure Modes
- Marketing copy uses 'replace' or 'automate' language — skeptics bounce
- Demo bot feels cold or robotic — confirms skeptic's fears
- Bot claims to be human — trust destroyed, legal risk
- No objection handling in copy — skeptics leave unconvinced
References
- Playwright spec:
e2e/delivers/personas/pastor-ezekiel-ai-skeptic.spec.ts - Code files:
Notes
~40% of pastors are initially skeptical of AI. This persona validates that the product and copy address their objections before they bounce. See narrative/brand.md for approved messaging around AI skepticism.