Persona: Pastor Ruth — Tiny Church, Budget-Conscious
starter-chat
Persona: pastor-ruth-tiny-church
Touchpoint: /pricing and /admin/[token]
Preconditions
- Small congregation (under 50), very limited budget, pastor does everything
Steps
| # | Action | Expected Result |
|---|---|---|
| 1 | View pricing page as budget-conscious pastor | Starter Chat ($14.95/mo) positioned as accessible entry point |
| 2 | Check if free trial exists | 14-day trial clearly communicated — no credit card barrier to try |
| 3 | Read feature list for Starter | Core features (prayer requests, service times, visitor capture) included at Starter |
| 4 | Check ROI framing | Value framed in terms pastors understand — not tech metrics |
| 5 | Complete signup and onboarding | Onboarding wizard is simple enough for non-technical pastor |
| 6 | Get chatbot running on church site | Embed code instructions clear enough to follow without IT help |
Known Failure Modes
- Pricing feels too expensive for tiny church — no starter framing
- Onboarding too complex — non-technical pastor gives up
- Embed code instructions assume technical knowledge
- Trial not prominently featured — barrier to first try
References
- Playwright spec:
e2e/delivers/personas/pastor-ruth-tiny-church.spec.ts - Code files:
Notes
Tiny churches are a significant segment. $14.95/mo must feel worth it vs. answering phone calls themselves at 10pm. Framing = peace of mind, not technology. See narrative/sales-playbook.md for tiny church objections.