Persona: Youth Pastor Jake — Mobile First
starter
Persona: youth-pastor-jake-mobile
Touchpoint: mobile app/site, chatbot widget, voice setup
Preconditions
- Visitor is youth pastor (20s-30s, tech-native)
- Always on mobile, configures products from phone/tablet
- Youth ministry uses WhatsApp/text-based communication
Steps
| # | Action | Expected Result |
|---|---|---|
| 1 | Access homepage on mobile phone | Mobile layout loads fast (<3s). Navigation responsive. No sideways scroll needed. |
| 2 | Navigate to pricing on mobile | Pricing tiers stack vertically. Prices legible without zooming. 'Get Started' buttons touchable (>44px). |
| 3 | Start signup flow on mobile | Signup form mobile-optimized. No tiny input fields. Keyboard doesn't hide form. One-step flow if possible. |
| 4 | Configure chatbot from mobile | Admin dashboard responsive. Settings accessible on portrait mode. No desktop-only controls. |
| 5 | View chatbot preview on mobile | Live preview of widget shows how it looks on mobile. Responsive iframe preview. |
| 6 | Access support on mobile | Support contact clickable. Email/phone buttons use mobile-native handlers (tel: and mailto:). |
| 7 | Test chatbot widget from mobile | Chatbot widget loads on mobile browsers. Message input accessible. Keyboard dismiss works. |
| 8 | Check voice setup on mobile | Phone number setup/testing accessible on mobile. QR code for easy reference if needed. |
| 9 | View analytics on mobile | Dashboard charts/metrics readable on small screens. Pinch-to-zoom works. Not data-table-heavy. |
| 10 | Read FAQ on mobile | Text readable without zooming. Links easy to tap. No pop-ups blocking content. |
Known Failure Modes
- Homepage not mobile responsive — Jake bounces
- Admin dashboard freezes or lags on mobile — Jake can't work from phone
- Signup form has tiny inputs — Jake gives up
- Chat widget doesn't work on mobile — can't test with youth
- Analytics unreadable on small screen — Jake can't check usage
References
- Playwright spec:
e2e/delivers/personas/youth-pastor-jake-mobile.spec.ts - Code files:
Notes
Jake is mobile-first user (age 25-35, always on phone). Tech-native but doesn't have desktop nearby. Needs: fast mobile loading, responsive layouts, touchable buttons, mobile keyboard handling, live preview on mobile. Desktop-centric design will make Jake abandon the product mid-setup. Test on real phone, not browser DevTools.