Landing Pages — Theology Accuracy & Inclusivity
anonymous
Persona: pastor-theologian
Touchpoint: /, /pricing, /chatbot, marketing pages
Preconditions
- All marketing/landing pages reviewed
- Check theology claims and tradition representation
Steps
| # | Action | Expected Result |
|---|---|---|
| 1 | Review homepage theology claims | Any theological statements accurate and not Protestant-biased. No 'sola scriptura' or 'saved' language that excludes Catholics. |
| 2 | Check pricing page tradition representation | No tradition-specific language on pricing. All tiers available to all denominations (unless explicitly tiered). |
| 3 | Review chatbot product page | Messaging shows multi-tradition support. Examples from Catholic, Orthodox, Pentecostal languages visible. |
| 4 | Check FAQ for theology content | Answers reflect multiple traditions. Not defaulting to evangelical/Protestant perspective. |
| 5 | Review testimonials | Include pastors from multiple traditions (Catholic, Orthodox, Pentecostal, Reformed, Baptist). Balanced representation. |
| 6 | Check imagery and visual language | Don't only show Protestant worship (contemporary, informal). Include liturgical, charismatic, diverse worship styles. |
| 7 | Verify multi-lingual theology claims | If Spanish, Portuguese, other languages offered — theology accurate in those languages too (not just translation). |
| 8 | Review any case studies | Case studies represent diverse denominations. Don't only feature evangelical/megachurch examples. |
Known Failure Modes
- Homepage uses evangelical theology language — excludes Catholic/Orthodox pastors
- Only Protestant testimonials — non-Protestant traditions underrepresented
- Chatbot page doesn't mention tradition support — hidden feature
- Imagery only shows contemporary worship — excludes liturgical traditions
References
- Playwright spec:
e2e/delivers/theological/landing-pages.spec.ts - Code files:
Notes
Tests that marketing/landing pages don't accidentally exclude non-Protestant traditions. Red flags: evangelical vocabulary as default, only Protestant testimonials, only contemporary worship imagery, 'saved' language without sacramental context. Product is multi-tradition — messaging must reflect that inclusivity.